Weight loss outfit Jenny Craig has appointed JWT Melbourne as its lead creative, following a competitive pitch.
The remit for the agency includes being in charge of all strategy and delivery of through-the-line communications and business solutions for the client's Australian operations.
JWT said it was great to start 2015 with a win.
“We are absolutely delighted to kick start 2015 with a significant new business win, adding to our already strong and well-established health and wellbeing client portfolio,” general manager of JWT Melbourne, Nick Muncaster, said.
“JWT’s planning philosophy and its approach to ideation, plus how we evaluate success, were all key factors in winning the business. We are officially on board and have a significant body of work under way”.
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