Head of digital and data at Dentsu Aegis Network’s Amplifi, Andrew Reid, is set to exit the business after being head-hunted for a role at ticketing, live entertainment and data analytics company, TEG, AdNews can reveal.
Reid, whose role is to ensure digital investment and strategic initiatives across Dentsu are delivering value and a competitive yield back to digital publishers and technology groups, will become GM of data and analytics at Ticketek – which is a part of TEG Pty Limited.
Ticketek MD Cameron Hoy, said: “Andrew has joined us to lead a new analytics division within our TEG Analytics business – having said that, much of his time will be dedicated to leading our new in-house digital agency, Boost.
“Boost is generating fantastic results in data-driven marketing campaigns for a broad range of clients such as AFL, NRL and music and theatre promotions and producers.”
TEG owns TEG Analytics, which provides data, analytics and intelligences services to the live entertainment and sport industries in Australasia; live touring business TEG Live; online research and direct marketing business TEG Rewards; software company Softix; self-service ticketing platform Eventopia, and the Allphones Arena.
Reid, who has more than 15 years of experience in digital business management covering programmatic media and marketing automation, data management, analytics, digital marketing, previously worked at Komli Media and was MD at Nielsen for four years back in the early 2000s. He is also director at cloud platform Sentiment and director at media technology advisory group Victrix Media.
Reid is well-known throughout the media and ad tech space and was a key part of the Dentsu business. Paul Brooks, managing director, investment and partnerships at Dentsu's Amplifi, said Reid will be missed.
“Andrew has done a lot of great work in his time here and has not only helped changed our digital offering, but has helped change the types of conversations we have here," he said.
Ticketek, which describes itself as Australia and New Zealand’s premier event ticketing and data-driven marketing business, has a database of about 16 million live entertainment fans and sells 23 million tickets to over 20,000 events every year.
The business sits on a wealth of data from its members, and uses Krux’s DMP capabilities to help capture, control, and connect all of its valuable consumer information across screens and sources.
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