Junkee Studio, oOh!media’s creative and social agency division, is capitalising on another successful year by announcing the promotion of Tom Pitney to strategy sirector.
Pitney will now drive the direction of Junkee’s in-house creative and strategy team, which produces bespoke content solutions for brands.
His achievements include buying former Fairfax Youth platform TheVine.com.au and quickly scaling its audience before it was acquired by Junkee Media in 2016.
From there he founded Gen-Z publication Punkee, and as managing editor was responsible for creating its famed Bachy Recaps.
Neil Ackland, oOh!media’s chief content, creative and marketing officer, says the promotion reflects the huge success Tom has enjoyed applying his innate knowledge of social content to some of Australia’s leading brands.
“Tom has already played a crucial role building Junkee Studio’s client base, and has done an outstanding job driving multi-channel social content strategy for our key clients,” he says.
Junkee Studio is macde up of creatives, designers, video editors and producers, writers, social media experts and storytellers, who add targeted content creation into a brand’s ongoing communications strategy, guided by custom research and insights.
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