JOLT, an Australian digital out-of-home and electric vehicle charging network, has partnered with Australian eco-friendly toilet paper brand Who Gives A Crap for a contextual digital out-of-home (DOOH) campaign.
The campaign, which features across JOLT’s digital out-of-home network, leverages the EV charger company’s progressive, environmentally driven audience, encouraging JOLT’s roadside audiences and EV owners to “Uncrap the world” as they shift from the driver’s seat to the toilet seat.
The campaign messaging was designed to reach drivers in the moment, capturing their attention with impactful and cheeky creative and Who Gives A Crap’s well-established irreverent brand tone, to boost toilet paper subscriptions across Australia.
JOLT head of sales and platforms, Michael Selden, said the partnership with Who Gives A Crap was a winning combination.
“We’re like-minded brands with a shared vision of driving positive change and creating a greener, cleaner world,” he said.
“The JOLT digital out-of-home model really worked for Who Gives A Crap. It gave them easy access to a savvy, high-value audience, who already prioritise the environment, and allowed them to leverage the dwell time of JOLT’s EV driving customer base, along with broadcast roadside reach. With the average driver spending nearly 30 minutes charging their vehicle, it provided ample time for the brand to capture customer attention and drive conversion around toilet paper subscriptions.
“It shows JOLT’s ability to empower aligned brands to effectively target roadside audiences, while offering unmatched engagement and return on investment opportunities.”
The Who Gives A Crap campaign is currently running across the JOLT’s digital out-of-home advertising network in Sydney, Melbourne, Adelaide and Brisbane.
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