JOLT x ROLLiN’
Digital out-of-home media and EV charging network JOLT has launched an exclusive partnership with comprehensive car insurer ROLLiN’ Insurance.
ROLLiN’ will harness JOLT’s media network and in-app experience featuring clickable static and video ads designed to drive awareness, consideration, and conversion during charging sessions to boost brand visibility.
Throughout the summer campaign, new ROLLiN’ EV customers will get a free 6-month JOLT Plus Flex membership, valued at $89.94.
JOLT head of sales and platforms Michael Selden said this partnership demonstrates the value JOLT can bring by providing a platform.
"Delivering part of the campaign programmatically, ROLLiN’ can target their audiences on their terms, building brand awareness, and then one-on-one engagement within the in-app environment to target the qualified EV owners and provide the opportunity to switch to ROLLiN’," Selden said.
ROLLiN’ executive manager Brendan Griffiths said ROLLiN’ is committed to meeting the changing needs of customers and doing things a little differently.
"It’s why we’ve designed a product that includes cover for electric vehicles as well as their batteries, cables, wall boxes and adapters," Griffiths said.
"Our latest promotion with JOLT adds charging to the mix, and we’re joining customers for the ride and supporting their needs at every turn.”
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