JOLT has partnered with Polestar, the Swedish electric car brand, to launch an integrated, customer insight-led campaign.
It celebrates Polestar drivers’ ‘Electric Living’ on the road, whilst debunking ‘range anxiety’ - the common barrier to electric vehicle (EV) ownership, through a dynamic, data-led approach.
The campaign harnesses the aligned values between Polestar and JOLT, with both brands dedicated to advancing a sustainable, electric future. Through a customer-centric, two part campaign, JOLT builds brand awareness and affinity for Polestar, showcasing the joy of driving a Polestar and empowering potential EV drivers across its digital out-of-home network.
The first campaign component uses live, dynamic technology to power a content-led series featuring the headline, “Round Trip, one charge”, showcasing driving trip locations in NSW within a 655-kilometre round trip from relevant JOLT charging/out-of-home sites, and highlighting the Polestar 2’s driving range.
The second part of the campaign features user generated content from a variety of real Polestar owners, including the passion they feel for their Polestar, and the lifestyle it enables, using the hashtag #ElectricLiving and bringing to the forefront the things they love about their EV.
Polestar head of marketing, Johnathan Williams, said through this integrated campaign with JOLT, the car manufacturer is excited to bring authentically localised content to JOLT’s Australian audiences.
"Together with JOLT we not only dispel myths of range anxiety but also ignite a passion for 'Electric Living', showcasing the joy of driving a Polestar and empowering prospective EV drivers," he said.
JOLT head of marketing, Sophie Tyerman, said this integrated partnership leverages the aligned values and objectives of Polestar and JOLT, both accelerating the transition to sustainable, electric mobility.
"The campaign creates relevance and brand love for Polestar in a meaningful way and is a demonstration of JOLT’s unique ability to harness customer insights and deliver engaging campaigns that land with our audiences," she said.
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