Digital out-of-home media and EV charging network JOLT has launched Spark Intelligence, a data platform designed to change the way out-of-home media is planned, traded and reported on.
Spark Intelligence is modelled from 18 million users and thousands of audience segments, blended with JOLT’s first-party data and geo-spatial planning data, and industry measurement tools.
It allows advertisers to harness smart analytics, optimise their campaigns in real-time, and offers attribution and measurement across the JOLT’s omnichannel network.
JOLT CEO, Doug McNamee, said the company is excited to unveil a solution that fundamentally changes how out-of-home media is planned and traded.
“This platform combines real-time audience data, analytics and attribution to ensure that every impression is impactful," he said.
“Spark Intelligence places audiences at the core to deliver effective and measurable campaigns. The new initiative fuses JOLT’s first-party data to connect our EV charging audience with brand campaigns. The platform provides an ecosystem that allows advertisers to meet our growing and high value audiences where they are.”
Spark Intelligence is the first expression of JOLT’s new brand positioning, ‘Spark Change’ which reflects JOLT’s journey as a future-facing public utility that transforms the EV charging market and the way brands harness DOOH.
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