Digital out-of-home network and EV charger company JOLT has launched an in-app advertising solution, providing a one-to-one connection with customers while charging their EVs.
The mobile app provides information about JOLT’s charger locations, navigation to the closest charger, live charger availability, and allows customers to track charging status in real-time.
JOLT has partnered with one of its foundation clients, Audi, to roll out the solution, with the car manufacturer using JOLT’s in-app ads, along with JOLT’s digital out-of-home network, for the launch of its latest luxury EV model, the Audi Q8 e-tron. The in-app banner ads are clickable, encouraging customers to take action, such as booking a test drive or to ‘build their own Audi’.
JOLT NSW sales director, Hannah Pritchard, said the solution provides "market leading engagement, delivering 100% share of voice, a proven extended dwell time on the JOLT app" and is a powerful complement to traditional digital channels.
“Our Australian industry-first solution allows brands to own the end-to-end charging experience, leveraging the half an hour-plus window of user dwell time," she said.
"This also enables guaranteed brand exposure due to the utility that the JOLT app provides customers. There is nothing like it in the media environment.
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