Australia’s sustainable digital-out-of-home media and EV charging network JOLT has appointed data strategist Randall Taylor as its new senior data, strategy and insights manager.
Based in JOLT’s Sydney office, Taylor will support the full breadth of JOLT’s business, using his experience to leverage both JOLT’s first-party customer data, along with third-party data partners, to create audience-led insights for brands.
Taylor has more than a decade’s experience in insights and data partnerships. He comes to JOLT following four years at JCDecaux Australia, where he was most recently senior manager – data partnerships and innovation. Prior to this, he held research and insights roles at Domain.com.au and Val Morgan.
“Randall brings a wealth of data and audience intelligence expertise to JOLT, particularly in the out-of-home space, along with a passion for innovation. His appointment demonstrates JOLT’s commitment to rapidly expand our data offering, ensuring it continues to deliver rich audience insights for our partners," JOLT chief executive officer Doug McNamee said.
Taylor said JOLT’s audience opportunities are unique in market, and the ability to connect advertisers with roadside and engaged EV-charging audiences will continue to grow as adoption of electric vehicles ramps up.
"The hybrid opportunity to reach audiences across JOLT’s digital out-of-home and in-app proposition unlocks rich storytelling opportunities for brands, with JOLT’s growing, and valuable, audience," he said.
JOLT recently announced plans to roll out 130 additional new digital advertising screens across Sydney, courtesy of funding from the NSW Government, expanding its reach across metro Sydney in high-traffic areas.
Taylor’s appointment is effective immediately and follows the recent appointment of Donna Tauro as group sales manager.
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