John Lewis Christmas 2024.
The Gifting Hour, the 2024 Christmas commercial from John Lewis and Saatchi and Saatchi, marking the start of the festive retail season, transports viewers on an emotional and magical journey to find the perfect gift.
The two-minute TV advert, the third in the trilogy this season, celebrates the search for the perfect gift through the wisdom of its customers and the breadth of offering in its stores - ending with the strapline: “The secret to finding the perfect gift? Knowing where to look”.
The heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time.
Richard Ashcroft provides the music backdrop with the powerful and poignant song Sonnet from his Acoustic Hymns Vol.1 Album, released on RPA/BMG.
“We’ve all been there—time’s running out, and you’re still looking for the perfect gift for someone in your life who’s impossible to shop for," Franki Goodwin, chief creative officer at Saatchi & Saatchi, said.
"That’s why I believe viewers will truly connect with our heroine - as she dives into a rack of dresses, exploring her memories in search of that special gift."
It’s the third chapter of John Lewis’s Golden Quarter campaign having announced the return of Never Knowingly Undersold in September and launching Christmas Gifting Showcase earlier this month.
The campaign is supported by out-of-home advertising, digital print and social media that showcases some of the most popular gifting products with a knowing wink as to why it is right for each individual customer.
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