Jocelin Abbey.
Are Media has appointed Jocelin Abbey to the new role of general manager, homes and lifestyle.
She will report to Are Media director of content Sally Eagle and will be responsible for the Homes and Lifestyle omnichannel media brands including Better Homes and Gardens, The Australian Women’s Weekly, Home Beautiful, Belle, Australian House & Garden, Country Style and Homes to Love.
Abbey has held key leadership roles at The Guardian, Yahoo and Nova Entertainment. She served as head of audience development at Mamamia, director of growth at Guardian Australia and head of marketing at the ABC.
“I’m thrilled to be joining Are Media at such an exciting time for the Homes and Lifestyle verticals," Abbey said.
"These iconic brands have a deep cultural impact, with so many unique opportunities to connect with their communities. I can’t wait to work alongside the talented and creative teams at Are Media to bring the 2025 omnichannel plans to life.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.