Global job search website Indeed.com will launch its first brand campaign on Sunday with a TVC booked in on Channel Nine between 7-8pm.
The brand campaign in Australia follows a period of rapid global growth for the company. Launched in 2004, Indeed.com attracts 150 million unique monthly visitors and witnesses more than three billion searches every month.
The theme for the campaign in Australia focuses on ‘How the World Works’ and shows how diverse the roles are in the creation of any products: the TV ad, for example, shows the multitude of different skill sets it takes to produce a TV commercial. The TVC is central to a broader campaign which includes out-of-home installations, digital and social media ads. The campaign was conceived and produced in partnership with Mullen, Indeed’s global advertising agency.
To source talent for the commercial, Indeed posted 26 job openings on its website. Once a selection was made, industry professionals from six different countries including Australia travelled to Prague for filming and production. A behind-the-scenes video describing how the talent was discovered and hired can be seen here.
Indeed corporate marketing vice president Mary Ellen Dugan said: “Indeed was founded on the simple purpose to help people find jobs. With this campaign, we are celebrating the amazing things that get done when talented people come together to do a job.”
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