Former Houston Group managing director Joanna Lilley has been appointed to the new role of principal at independent strategic brand and design company, The Accompany Group.
Lilley joins founder and creative director Linda Jukic on the senior management team.
She will be responsible for leading the company’s strategic vision and driving client relationships on brand identity and transformation projects.
Lilley has a varied background across brand strategy and communications. She was a key player on large -scale brand projects including the evolution of Qantas in 2016 and the return of Australian fuel brand Ampol.
She was also involved in the development and implementation of brand identities for Screen Australia, University of Technology Sydney (UTS), independent gelato retailer Gelatissimo and digital international money transfer platform OFX.
Previously, she has held senior roles at Droga5 and Moon Communications working with clients such as supermarket chain Woolworths and the Westfield shopping centre portfolio in Australia.
Founder and ED of Accompany, Linda Jukic said Lilley's passion and energy for compelling creative work that solves real business problems is something she admires.
"Jo has a stand-out track record in the industry, built from a background in specialist brand consultancy and ad agencies, and working with a diverse range of organisations from large corporates to start-ups," said Jukic.
"She has a unique perspective and is the cornerstone to the next exciting chapter for Accompany.”
Lilley said Jukic and her have been looking for an opportunity to work together since their time at Moon.
"Her ability to deliver big picture thinking and beautiful design, balanced with practical tools and systems is an approach I’ve always believed achieves the best results and enables clients to build long-term brand value," she said.
Projects by Accompany include the brand identity for Bailey Nelson and creating a design system implemented across their global and diverse retail ecosystem.
The appointment of Joanna Lilley is immediate.
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