Jo McAlister.
IPG Mediabrands has appointed Jo McAlister CEO of Initiative Australia.
She replaces Melissa Fein who left for Accenture Song earlier this year.
McAlister first joined IPG more than five years ago leading Rufus (Powered by Initiative) to support Amazon as a new market entrant before taking on the role of managing director Initiative Sydney in 2019.
“I am honoured to take on this important role and excited about what the future holds for Initiative, our incredibly talented team and our driven clients," she said.
"I have experienced first-hand the culture of innovation and collaboration that leads to exceptional client work, and I look forward to building on that with my colleagues, collaborating with our many industry partners, and driving significant outcomes for our loyal clients.
"With my previous client experience I know how to think like a client which underpins my approach and leadership style.
“I would also like to acknowledge Initiative’s previous leadership team whom I collaborated closely with for nearly five years, they have left a strong and solid foundation for me to build a new era for the agency. I cannot wait to get started as I am bursting with ideas and new initiatives.”
Mark Coad, CEO IPG Mediabrands Australia, said he had committed to taking the time to carefully canvas the industry nationally and globally to find the best person for this pivotal role.
“Jo is a highly regarded leader with a strong people-first leadership style, a track record of managing large clients in complex market categories and proven success in data and technology-driven media innovation and marketing," he said.
"She not only knows Initiative from the inside-out - its people, its culture and its clients - but she also has a strong vision for the agency’s future and is eager to set the agenda to drive the next era of Initiative.
“The agency has dug deep this year to solidify its positioning as the cultural experience agency, with award winning work client across multiple markets. Jo has driven the new direction which makes me even more delighted to see her take on this key role, and I look forward to working alongside her and building on Initiative’s longstanding success.”
Under her watch the Sydney office has won and retained key clients including Sanitarium, Fantastic Furniture, Pernod Ricard, Goodman Fielder, Salesforce and IAG.
Prior to IPG McAlister held several senior client-side marketing positions at Foxtel, NBCS, SBS and Seven, the most recent as Content Marketing Director at Foxtel where she helped produce Cannes Lion winning work on the final series of Game of Thrones.
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