Muffin Break has appointed Trans-Tasman, independent creative agency, jnr. lead creative partner.
The coffee shop chain, first launched in Australia in 1989 and with more than 260 cafes globally, has a focus on continued brand evolution.
The business was looking for a creative agency to partner with on their brand journey and said jnr. was the "obvious choice".
Donna Oakley-Davies, general manager of customer and marketing, said the brand was impressed by the jnr. team’s innate ability to understand the business opportunities and creatively capitalise on them.
"They also showed a lovely down-to-earth approach and willingness to collaborate with our existing agency village," she said.
jnr. managing director and co-founder John Marshall is thrilled about the partnership.
"In the short time that we’ve worked with the Muffin Break team, we’ve been blown away by their deep understanding of the
market, the consumer, and their ambition for the brand," he said.
"We’re very excited about this partnership and thank the team for the faith they’ve put in us."
jnr.’s CSO and co-founder Ryan O’Connell said the team considers itself very lucky to be able to work on a brand that has a lot of love in Australia and New Zealand.
"We look forward to producing some great creative work, worthy of the great Muffin Break brand," he said.
The appointment is effective immediately, with the first campaign from the new partnership due out mid-year.
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