Jimmy Brings, the alcohol delivery service, has partnered with Australian media personality Sophie Monk to launch its first television campiagn.
The spots explore the quirky side of lockdown life, and how time is getting harder to judge as the days and weeks pass by.
Sophie Monk orders via the app and then gets back to what she was doing – yoga practice, getting crafty with food and prepping for a video conference date.
The campaign represents a move towards more traditional advertising for Jimmy Brings, with its first TVCs.
Jamie Gagliardi, head of marketing at Jimmy Brings, says television was a a natural progression to raise awareness .
"Sophie Monk was the obvious choice to represent us - she’s cheeky, entertaining and has a wicked sense of humour, all captured by the hardworking team at Paper Moose who worked wonders within COVID-19 limitations," he says.
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