Liquor retailer Jimmy Brings has appointed R/GA Australia as its creative partner, following a pitch process.
The appointment comes as the business aims to accelerate growth across Australia this summer period, looking to continue to transform the way people shop for liquor with its app-based business.
R/GA will be tasked with creating a new brand platform and partnering with Jimmy Brings to execute it across their entire customer experience as part of their summer campaign.
“Over the last few years, we've continuously proven ourselves to be a disruptor in the liquor industry,” says Jimmy Brings head of marketing Jamie Gagliardi.
“People more than ever are shifting their purchasing behaviour and Jimmy Brings is in a unique position to cater for all drinking moments this Summer. We've been lucky enough to find R/GA, who shares the same ambition and will further elevate our brand towards the path of being the largest on-demand retailer.”
R/GA Australia managing director Michael Titshall says the pitch process showed that the Jimmy Brings team wanted to continue challenging the liquor category.
“Jimmy Brings is a true disruptor that understands the dynamics to be successful in the new economy,” Titshall says.
“We are thrilled to partner with them on this key moment of growth, especially at a time like this when changing customer behaviours towards e-commerce provide so many opportunities for progressive brands.”
“Throughout the pitch process it was clear they were an ambitious team, intent on continuing to challenge the category; a journey we are pleased to join them on.”
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