Jens Monsees, five months into the role of CEO of WPP AUNZ, had outlined his plan for the next three years, seeking operating margin improvement of 2% to 3%, cutting costs, looking for acquisitions and leveraging assets in Asia.
"We will drive to deliver greater value to shareholders through the transformation period by delivering earnings growth through a focus on three areas: organic revenue growth; operating margin improvement; targeted acquisition program."
Target areas: shared services; costs; property; production; and external spend.
WPP AUNZ will expand solutions to include experience, commerce and technology.
"This will be supported through the establishment of the Centre of Excellence focusing on technology, data and consulting," he says.
A visual explanation of the plan:
His strategy for growth:
Operating model
"Restructure our operating model to bring fewer, stronger brands to our clients and make it easier for them to navigate our services. We are establishing a Centre of Excellence (to consolidate the technology consulting operations of the Group) to bolster our capabilities in data, marketing and advertising technology and consulting."
Clients
"Improve the organisation of our capabilities across brands around client needs through dedicated client leads, sector practice areas, and a new incentive scheme.
Talent
"Establish a new leadership model, roll out a new incentive scheme, and invest in specific talent to support our digital technology capabilities.
Platform
Support our strong brands and manage costs by implementing a shared services structure of HR, IT, Finance, legal, marketing, and communications."
Solutions
"Bolster our capabilities in e-commerce, experience, and technology through partnerships with platforms, scalable solutions and selective strategic M&A."
Geographies
"Leverage our current presence in large and growing markets of South-East Asia by growing our capabilities in those locations to support our businesses in Australia and New Zealand. In Australia and New Zealand, we will expediate our campus approach with the goal of bringing brands together in one location in most of our major cities."
Financial targets:
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