ARN has appointed Jenni Lees as director, Integrate by ARN.
Integrate by ARN is the new creative solutions team responsible for creating bold, integrated ideas for brands and developing long-term strategic partnerships.
The team, consisting of strategic, creative, content and experience experts, will craft premium integrated campaigns using ARN’s Audiosphere.
Lees is a creative and strategic leader with more than 20 years of experience creating integrated, premium partnerships across digital audio and cross-platform channels in both Australia and the UK.
For the past 12 years, she has held senior roles at Global Media & Entertainment, most recently as the company’s commercial partnership director.
Based in London, Lees was responsible for creating premium integrated ideas for brands across a range of audio, digital audio, and podcast platforms, using social amplification, talent, branded experiences, events, and outdoor activations.
Lees has a proven track record leading large creative teams to deliver impactful integrated solutions for brands, developing long-term strategic partnerships, and leading transformation and change management programs.
In her role as director of Integrate by ARN, Lees will lead the new team and work with ARN’s content teams to amplify audience and content-led innovation.
ARN chief operating officer Michael Stephenson said creativity is at the heart of advertising, and massive integrated ideas make brands famous.
"Integrate by ARN brings together the most strategic and creative minds at ARN and gives them the autonomy and freedom to create ideas without boundaries," he said.
"Jenni has created massive ideas for brands on the world’s biggest stage, and now she is going to do the same thing for our partners in Australia."
Lees said she's thrilled to be returning to Sydney and joining the ARN team.
"After working with global brands in the UK, I'm looking forward to bringing that experience home and creating big, integrated ideas that really work for Australian audiences," she said.
"Integrate by ARN will be focused on developing creative solutions that make brands famous and deliver impactful results. It is such an exciting time to join the business, and I can't wait to collaborate with ARN's content teams and push the boundaries of what's possible using ARN's Audiosphere."
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