JCDecaux has won an expanded contract in a competitive bid with Perth Airport, which will see new and upgraded digital assets installed and programmatic trading enabled.
Andrew Hines, COO, JCDecaux said: “Perth Airport and JCDecaux have been in partnership for many years. This tender win comes at a time when air travel is enjoying a strong resurgence and brands are rediscovering the benefits of reaching this valuable and highly engaged travel audience."
Perth Airport’s A/CEO Kate Holsgrove said: “Our core International and Domestic markets are recovering quickly, and we are working closely with government, tourism, and industry so we are well-positioned to continue attracting new airlines and routes.
“With more than 95% of visitors to Western Australia arriving by air, Perth Airport is uniquely placed to connect brands with multiple high-value segments, and we look forward to working with JCDecaux to realise this potential.”
New small and large format digital signage will be introduced, and existing assets refreshed across a variety of sites that are located within Perth Airport’s airport terminals, retail centres and road network.
JCDecaux’s AIRPORT portfolio provides brands unrivalled access to diverse and desirable audiences spanning Australia and New Zealand.
With a presence across five major cities including Perth, Sydney, Auckland, Christchurch and Queenstown, the combined JCDecaux AIRPORT portfolio can reach over 87 million passengers a year.
The renewed contract starts August.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.