JCDecaux has introduced global airport programmatic digital Out-of-Home (prDOOH) trading, allowing brands and agencies to execute targeted, dynamic and contextualised campaigns globally.
Enabled through the VIOOH SSP (supply side platform) and more than 30 DSPs (demand side platform), the global prDOOH network will initially be available at the top 15 worldwide airports including Sydney Airport.
Steve O’Connor, CEO of JCDecaux Australia and New Zealand, says JCDecaux’s global programmatic airport solution means advertisers can now run multi-market programmatic campaigns across 15 of the world’s busiest airports.
"It provides brands and agencies access to more than 70 million monthly passengers and over two billion impressions across a network of over 3,000 screens operated by JCDecaux worldwide," he says.
Jean-François Decaux, chairman of the executive board and co-CEO of JCDecaux, says the OOH player is thrilled to unveil the first global programmatic DOOH offer in airports.
"In a period of major changes within the digital ecosystem, this pioneering offering guarantees high-performance contextualised campaigns and marks a significant milestone in the outdoor advertising industry, enabling brands and agencies to tap into the immense potential of programmatic advertising in the airport environment," he says.
Other locations include the USA such as Dallas Fort Worth, Los Angeles and Miami, major European hubs including London Heathrow, Paris Charles-de-Gaulle, Frankfurt, and Milan-Linate, as well as Asia Pacific airports in Hong Kong, Singapore and Macau.
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