JCDecaux has opened submissions for the second annual Programmatic Campaign of the Year Award.
The award is designed to celebrate brands that are at the forefront of strategic, creative, and innovative programmatic digital out-of-home (OOH) campaigns.
Submissions are open to media agencies, trading desks, direct advertisers, or DSPs that managed and executed a programmatic OOH campaign with JCDecaux between January 1 and December 31 2024.
JCDecaux's national programmatic director, Brad Palmer, said this award aims to drive the industry’s adoption of programmatic OOH forward by recognising campaigns that leverage its flexibility, targeting, and data capabilities.
“It’s an exciting opportunity to spotlight Australian brands and agencies that recognise the benefits," he said.
"As programmatic OOH continues to evolve, we expect this award to highlight campaigns that will set a benchmark for the industry.”
Last year’s winning campaign, LION and UM’s Guinness Brewery of Meteorology, demonstrated how programmatic digital OOH can blend creativity and technology to achieve measurable success.
The campaign delivered winning results for increased sales and brand association including a three-point growth in salience and 17% increase in brand power. The campaign also led to a 13% increase in consumption year-on-year, and an 18% boost in revenue during key winter months.
The 2024 award will be judged by Essie Wake, CMO of JCDecaux Australia & New Zealand; Le Roy, CEO of IAB Australia; Sylvain Le Borgne, group chief data officer of JCDecaux France; Ben Oliver, head of media of Splash; and Andrew Tindall, global creative and media partnership director of System1.
Entries are now open with the winner to be announced in March 2025.
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