JCDecaux's Cassandra Cameron jumps to oOh!

oOh!mediahas has appointed Cassandra Cameron to the newly created role of group director - network strategy. 

Cameron, previously executive general manager - revenue strategy and operations at JCDecaux, will be responsible for driving commercial network strategy.

With more than 13 years OOH experience, Cameron has held senior leadership positions at both APN Outdoor and JCDecaux, in roles spanning finance, revenue strategy, operations, programmatic, pricing, and monetising OOH inventory. She is also a member of the IAB’s Digital OOH Council. 

Robbie Dery, chief commercial operating officer, oOh! said he is delighted that oOh! continues to attract the industry's top talent to its business.  

“We focus hard on ensuring we have the right capabilities and experience as we continue to transform our business and lead the OOH industry towards a digital first future,” said Dery. 

“This newly created role is critically important to the ongoing success and evolution of oOh! in a media sector that is growing rapidly. Cassandra has extensive industry experience, combined with strong market relationships, and is the perfect person to drive our commercial network strategy into the future.” 

Cameron said it’s an exciting time to be in OOH, with the increasing digitisation of inventory and the launch of a new audience measurement tool MOVE 2.0 next year.  

“I am passionate about the sector and can’t wait to join Robbie and the oOh! team to continue growing and optimising their extensive network,” said Cameron.