JCDecaux has relaunched its advertising offering across Sydney, Adelaide and Perth airports.
The offering leverages major upgrades at Sydney, Adelaide, and Perth airports, giving brands the ability to deliver campaigns at key points throughout the airport journey.
At Sydney Airport, the relaunch spans all major precincts, and will include new digital assets in T1, T2, and T3, to enhance brand moments in high-traffic areas.
In Adelaide and Perth, over 110 new digital assets have been deployed, including standardising all internal formats and building high-impact external formats.
JCDecaux’s new airport product is built on three key pillars of Connected Journeys - packs that deliver multi-touchpoint campaigns and allow brands to connect with travellers multiple times along a departures or arrivals journey; Iconic Impact - high-profile formats from large-scale digital assets to digital installations that wrap ceilings, enclose high-traffic tunnels and dominate corners in luxury shopping zones; and Immersive Experiences - deep consumer experiences, from pop-up activations to opportunities to take over whole zones within the airport environment.
JCDecaux’s recent IPSOS Airport Study revealed that 68% of travellers feel the airport is important to them, especially the atmosphere, and 64% enjoy looking at the shops, pop-ups and advertising while at the airport.
As part of the relaunch, JCDecaux is also introducing a streamlined Connected Journeys model, replacing current packaging by precinct, such as concourse and baggage, with simplified 'Goodbye' and 'Hello' journey packs.
JCDecaux's GM of airports, Jemma Enright, said that it's currently an inflection moment for airports as growth will accelerate as terminal and air-travel experiences get better.
"With significant growth and the increasing amount of time travellers spent at airports, more brands will be drawn into this environment," she said
“We’re delivering a completely new way for advertisers to engage with audiences to capitalise on the strengthening proposition of airport media across Australia’s busiest travel hubs.”
“Our relaunch isn’t just about upgrading assets; it’s about delivering more opportunities for brands to grow through smart airport media strategies. Leadership through high-quality, effective solutions and working hand-in-hand with our airport partners ensures advertisers can tap into these vibrant, emotional environments in ways that have never been done before.”
By the end of 2024, Sydney, Perth and Adelaide Airports will deliver 66 million passengers a year.
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