Melbourne’s Southern Cross Station has awarded JCDecaux the exclusive advertising rights after a competitive tender.
JCDecaux has been providing advertising solutions at Southern Cross Station since 2007. The new contract, starting July 1, will see the out-of-home player complete full digitisation for all station assets.
Two new full-motion digital Large Format screens will be installed, taking the total in the station to five. This includes the introduction of one of the largest digital screens in a train station, measuring 9m x 5m. All existing Small Format screens will also be upgraded to digital displays.
Southern Cross Station is Victoria’s busiest public transport interchange and a primary metropolitan, regional and airport gateway, connecting 1.2 million people each week. It forms part of JCDecaux’s Melbourne network spanning Large Format, Small Format, Rail, and Transit.
JCDecaux’s national rail portfolio offers formats across Australia’s busiest rail networks including Sydney Trains, Adelaide Railway Station, Perth Transport Authority and Queensland Rail.
JCDecaux's EGM of commercial, Bronwyn Clementson, said the company's Melbourne presence has never been stronger, with advertising solutions including JCDecaux ICON, the West Gate Freeway, and the Young & Jackson.
"We are pleased to be continuing our long-standing partnership with Southern Cross Station and contribution to Melbourne's thriving advertising landscape," she said.
“Through our market-leading solutions, including our high-impact Station Domination opportunity, advertising at Southern Cross Station allows brands to create memorable marketing experiences that drive conversations and influence behaviour.”
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