JCDecaux partners with Scope3 on measuring emissions

By AdNews | 31 October 2024
 
Advertisers are now able to access emissions data for their JCDecaux media campaigns on the Scope3 platform.

Scope3 provides carbon measurement across the digital media supply chain, allowing advertisers to assess and manage emissions associated with each aspect of their media buy.  

JCDecaux Australia and New Zealand CEO, Steve O’Connor, said with JCDecaux now on the Scope3 platform, advertisers can integrate digital out-of-home into their media mix, ensuring credible third-party emissions reporting for their campaigns.

"Digital out-of-home has one of the lowest carbon footprints per impression of all channels currently measured on Scope3 making it a natural fit for advertisers wanting to reduce emissions," he said.

Scope3 head of ANZ, Jo Georges, said the launch of JCDecaux’s digital asset measurement on Scope3 reflects the company’s dedication to a responsible media ecosystem and supports brands in meeting their own carbon reduction targets with the highest degree of transparency.

"This new level of data integration aligns with the industry’s broader push for clear, measurable media plans with sustainability in mind," she said.

JCDecaux’s integrated climate strategy reset and 2050 net-zero target has reduced its emissions in Australia by more than 70% since 2021 across Scope 1, 2, and 3.

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