As part of its new operator contract for Yarra Trams, YarraJourney Makers is making advertising available on E-Class trams for the first time. Up to 30% of trams in the Yarra Trams network are now available, expanding the opportunities within JCDecaux’s TRANSIT portfolio.
Operating from both Southbank and Preston depots, it provides coverage across Melbourne's key commercial and residential areas including Collins Street's retail precinct, Bourke Street Mall and Southbank route 96 running from St Kilda beach to East Brunswick.
The JCDecaux ULTRATRAM is also the designated class of tram to service Melbourne’s major events including the Boxing Day test match, Australian Open, Grand Prix, and AFL season launch, while also operating on regular routes through the city's retail and business districts.
JCDecaux's GM of Transit, Ben White, said the JCDecaux ULTRATRAM gives brands a unique way to reach thousands of people daily across Melbourne's busiest areas.
"Its 100% exclusivity allows advertisers to own the largest moving canvas in the city, ensuring unmatched visibility and impact in high-traffic areas," he said.
"The tram’s continuous loop around the city delivers sustained exposure to commuters, shoppers and eventgoers.”
“The ULTRATRAM wrap provides unmatched exposure for brands looking to make a bold statement in the lead-up to Christmas and throughout the year,” White added.
The JCDecaux ULTRATRAM wrap will be available from December 2.
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