JCDecaux New Zealand is expanding its footprint with the growth of its high-impact, digital portrait SMARTFRAME network across Auckland, Wellington and Christchurch.
Mike Watkins, country head: “Our SMARTFRAME network is growing due to industry demand, with the significant expansion providing advertisers the ability to reach volumes of valuable audience segments at high frequency.
"This format is unique to JCDecaux, measuring 3.1m by 4.8m, with screens strategically located for optimal advertising impact. Combined they deliver 7.8 million connections during a two-week campaign.”
The JCDecaux SMARTFRAME network launched in 2019 with five screens around Auckland CBD. It’s now grown to 20 screens, including Wellington and Christchurch, with plans to more than double the size of the network to reach a total of 50 panels by the end of 2023. Six screens were added in Auckland last year to create a network of 14 frames, each positioned in high dwell locations, ring-fencing the CBD. Three in Wellington and three in Christchurch are located on high traffic, main arterials for city access and exits.
Also new to the network is JCDecaux New Zealand’s first SMARTFRAME MAX, which is being debuted at Taranaki Street in Wellington this month. At an impressive 4.2m x 6.4m, the frame is 80 percent bigger than a standard SMARTFRAME screen.
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