Data, creative and performance marketing agency Jaywing has been appointed by InvoCare - a provider of funeral, memorial, and pet cremation services in Australia, New Zealand and Singapore - to drive customer acquisition and deliver customer experiences across its digital assets.
Jaywing was selected following a pitch and will lead digital services including web analytics, website design and development, as well as paid media and conversion rate optimisation, leveraging Invocare’s Adobe Experience Manager.
The agency will give special focus to InvoCare’s national brands - White Lady Funerals, Simplicity Funerals, and Value Cremations.
InvoCare has started a program of digital transformation and optimisation across its websites and will work with Jaywing to create digital experiences that support grieving families, provide easy access to information, streamline service arrangements, and facilitate lead generation for both immediate and pre-planned funeral needs.
Jaywing will leverage its technology, data, creative and performance expertise to help improve the quality of traffic visiting InvoCare’s sites, elevate the on-site user experience and boost conversion rate optimisation through paid media and search.
Jaywing CEO Tom Geekie said the agency is thrilled to partner with InvoCare to bring a new level of digital sophistication that reflects their commitment to quality, empathy, and support for families.
"Our team will develop online experiences that make information easily accessible, streamlines the process for families arranging services, and ultimately enhances InvoCare’s digital reach in a meaningful and impactful way," he said.
InvoCare’s EGM of marketing and merchandise, Rob Bush, said Jaywing’s integrated digital expertise makes them the ideal partner to help the company meet its evolving needs.
"Together, we will build an experience that allows people to navigate our services with ease and confidence, ensuring our digital platform aligns with the same high standard of care they receive in person," he said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.