Data, creative and performance marketing agency Jaywing has been appointed by Crocs footwear to manage paid search and paid social across Australia and Singapore following a pitch.
Jaywing has been tasked with driving sales and new customers for Crocs and delivering enhanced return on marketing spend.
Crocs Inc. brands include Crocs and HEYDUDE, with its products sold in more than 85 countries through wholesale and direct-to-consumer channels.
Raimundo Campbell, commercial director of Jaywing, says Crocs is an iconic brand with a global reach and the agency is honoured to have been chosen as its strategic partner for these key markets.
"We are committed to delivering exceptional results, providing strategic recommendations, and driving the continued success of Crocs in Australia and Singapore," says Campbell.
Crocs is the latest major win for Jaywing and comes after it was appointed by Future Super for paid media strategy and execution, and The a2 Milk Company to lead SEO and to amplify digital content and PR across its suite of platforms.
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