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Wavemaker Australia has promoted James Boardman to the newly created role of chief strategy officer, responsible for leading the agency’s strategy and planning practice across all five Australian offices and Auckland, New Zealand.
Boardman, in his previous role as APAC growth strategy partner, played a key part in local, regional and global pitches, and he will continue to provide support for Wavemaker’s Asia-Pacific strategy community.
“I’m excited to work with a diverse range of our most important clients and help them shape the next phase of their media strategy and planning," says Boardman.
"I’m keen to lean heavily into our amazing global network and both import and export new innovations, approaches and ways of thinking about the media landscape and how we use it to connect businesses to their consumers.”
Over his decade-plus career with Wavemaker, he has led the local launch of the agency’s Provocative Planning system and spearheaded the rollout of Architect – a world first AI-powered multi-audience channel planning tool, among other key contributions.
James Hier, Wavemaker chief growth & product officer, says Boardman is genuinely passionate about Wavemaker’s mission to positively provoke growth.
"Tapping into his regional experience – including new thinking and approaches being rolled out in Asia – he will help elevate our work to be more holistic and high impact in driving client growth," says Hier
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