The PGA Tour of Australasia today announced a broadcast deal that will see the nation’s biggest golf tournaments broadcast live across Australia’s largest sporting platforms this summer produced by JAM TV, an independent producer of live sport and entertainment.
From now until April 2023, JAM TV will produce 14 events comprising over 140 hours of live coverage of Australia’s premier golf tournaments, including the Fortinet Australian PGA Championship, to be aired across Fox Sports, Kayo Sports and the Nine Network, who will simulcast on Nine and 9NOW.
Using innovative and creative production methodologies, JAM TV has worked successfully to enable more golf than ever before to be showcased to Australian sports fans.
Cos Cardone, JAM TV CEO, said: “Golf has a great story to tell – and we’re looking forward to telling it for millions of Australians. It will be the biggest summer of golf ever produced and broadcast on Australian television.
“We’re excited to showcase our best male and female players at a time when they have never been more prominent and successful on the international stage, as well as supporting up-and-coming Australian golf talent.”
The broadcast and production deal will deliver a summer of golf that includes events, content for fans both old and new, and a proposition for commercial partners.
It adds to JAM TV’s slate of live sport, which includes AFLW, NBL, WNBL, the Cadel Evans Great Ocean Road Race and State League football competitions in the VFL, SANFL, and WAFL.
Michael McDonald, PGA’s commercial director of Australasia, said: “Today’s announcement is yet another example of how the collaboration under the Australian Golf Strategy is providing key benefits for golf in Australia across the breadth of the game.
“JAM TV has worked diligently by our side to innovate and grow the PGATV product to the point now where we can show so many hours of Australian golf for our fans.”
The PGA Tour of Australasia commences this week with the WA PGA in Kalgoorlie, the tour’s most remote event of the season.
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