TBWA\Media Arts Lab, Apple's bespoke global creative agency, has appointed Jake Donaghey GM, ANZ, reporting to Media Arts Lab's global president, Katrien De Bauw.
Donaghey will lead Media Arts Lab's business in Australia and New Zealand in serving Apple, playing an active role in aligning the region's business objectives and strategic planning.
With over ten years of experience in the creative industry working for Publicis Groupe and TBWA, Donaghey recently oversaw the global Intuit QuickBooks portfolio, including launching their first major origination campaigns in Australia and New Zealand.
He has also worked with brands like Suncorp Bank, Sanofi Aventis, and Hort Innovation.
Donaghey said having spent the past five years with TBWA\Sydney, he's experienced a healthy dose of jealousy watching the magic of the Media Arts Lab and Apple relationship produce work at a consistency and level of craft that's unmatched.
"I am thrilled to be joining the incredibly talented team in Australia and New Zealand as we look to create our own identity as a region and continue to push for culture defining creativity that delivers on the commercial ambition of our wonderful clients," said Donaghey.
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