Full service creative agency Today the Brave has partnered with Australia-based Mexican restaurant group Zambrero.
The chain, founded in 2005 by then 21-year-old medical student Sam Price, is said to be the eighth largest Mexican restaurant group in the world.
The account was previously held by Lionize whose contract was terminated after the agency went into administration in October. Lionize was later rebirthed.
Samantha Parker, general manager - marketing, Zambrero, says rapid growth means continuing to evolve and redefine customer experiences.
"Our strong business performance has allowed us to work with ambitious creative partners such as Today the Brave that will help us accelerate our brand’s global growth, as well as support our extensive 200+ Australian restaurant network," she says.
Today the Brave’s Founding Partner, Jaimes Leggett, formerly CEO of M&C Saatchi Australia before going independent, says Zambrero has an incredible appetite for growth, not only in Australia but globally.
"We couldn’t be more thrilled to partner with them on this journey," he says.
"At Today the Brave, we believe that bravery is the key to accelerating growth in a meaningful way, and Zambrero’s ambition to do brave work makes this a partnership we’re extremely excited about.
Today the Brave's latest appointment follows that of disruptive proptech startup Coposit, announced earlier this year.
Since the agency launch in mid-2022, the agency has worked with clients including the University of Sydney, AMP North, News Corp, Hoyts and Mercury Capital.
Founded by Jaimes Leggett, alongside Business Partner Celia Wallace and Creative Partners Jade Manning and Vince Osmond, the agency is led by their guiding principle of bravery, which reflects how they behave, measure and show up in the world.
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