Mobile advertising technology company InMobi has appointed Jaclyn Hadida as the country manager for ANZ, based in Sydney managing sales, client services and in-region partnerships.
Most recently serving as enterprise sales director for ANZ at Taboola, she also previously spent over seven years at Bauer Media Group in a variety of senior roles including group business director.
She began her media career with four years at News Corp and worked for almost four years at Fairfax Media in business development and senior account manager roles.
Her appointment comes as Richard O’Sullivan, formerly VP & GM for ANZ and VP of agency partnerships in APAC, is elevated to a global role within InMobi as the VP of Open Exchange, focused on strategy and growth, and will be based out of London.
Rishi Bedi, MD for APAC at InMobi, said: “Jaclyn is a highly respected and experienced leader within the media industry and the ideal candidate to lead our ANZ business.
“More brands and their agencies are leveraging the power of InMobi’s programmatic platforms, especially the Exchange, to reach premium mobile audiences. And Jaclyn is well-positioned to manage and extend our growth in the region through localized go-to-market of our global platform strategy.”
Hadida said: “My depth of experience across AdTech, Agency and Direct performance marketing will bring valuable insight to my new role at InMobi.
“I’m passionate about building a strong team culture and look forward to leading the team as we continue to extend our client base and operation in ANZ.”
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