Jack Nimble has bottled up its social-first creative and production specialisation to create Nimble Creators.
“At Jack Nimble, we’re creators, too," Jack Nimble’s head of digital, James McInnes, said.
"But we also have an innate understanding of our clients’ business objectives and brands. We use this expertise and knowledge to partner with creators in different ways throughout the creative and production process.
“For instance, with some creators we’ll lean more into developing ideas with them, whereas with others we’ll lean more into being on set with them. It’s a bespoke model, which ultimately leads to better social content for both the creator and the brand."
Over the last 12 months, Jack Nimble has been moonlighting as Nimble Creators with brands such as Spotify, Domino’s, American Express, LinkedIn, Netflix, eBay, SBS and Bubs Australia on more than 100 creator partnerships both big and small.
Nimble Creators has partnered with influencers Indy Clinton, Millie Ford, Jeremy Franco, Ash Wicks, Froomes, Swag on the Beat, and the Fitzy Twins. The experience has also seen success with micro creators as well.
Nimble Creators recently helped Domino’s Australia launch its MOREMenu range on social with a micro content creator led approach.
Domino’s Australia tested the mobile-first content as an A/B test alongside more high production value content, with the creator content seeing a 265% increase in engagements, a 167% increase in click through rates, and 128% return on ad spend.
Following the success of this creator content led approach, Nimble Creators is now replicating the approach for Domino’s Japan.
Jack Nimble’s executive producer & co-founder Angus Mullane said that results like this are no surprise with a recent Facebook study highlighting that self-recorded, mobile-shot creative is 84% more likely to outperform studio-shot creative with “perfection-fatigued” younger audiences.
“We’ve seen firsthand the power of thinking social-first on social - that’s why we started Jack Nimble seven years ago. Today, creators are a big part of thinking social-first, and Nimble Creators is all about putting them at the forefront of our thinking because when you do it right, it delivers exceptional results for clients,” Mullane said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.