Pete Bosilkovski.
Greater Bank is partnering with independent creative agency It’s Friday to create a new brand platform and vison.
It’s Friday was appointed as the lead creative agency after a competitive pitch.
“We have big plans for our Greater Bank brand, and we’re excited to tell a strong new story with It’s Friday,” said Kate Messenger – head of brand and marketing, NGM Group.
“Greater Bank isn’t just another bank; they’re a challenger brand with heart and an ambition to make an impact to Australian lives," said Messenger.
Pete Bosilkovski CEO It’s Friday, said it’s not every day you get the opportunity to partner with a brand that truly cares about its communities and gives back in a meaningful way.
"We can’t wait to build a brand platform that will tell Greater Bank’s story like never before,” he said.
AdNews reported the account win yesterday.
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