It’s Friday has launched full service media.
And strategist Michelle Miroforidis has been hired to lead media strategy.
"The introduction of media thinking in the agency gives our clients an edge in the way we go to market," It’s Friday CEO Pete Bosilkovski said.
"Our ethos is to continue to deliver creative solutions that out-think, not out-spend. Having the ability to solve problems in a connected way will further deepen our ability to deliver brand experiences that are impossible to ignore.
“Cost pressures are one of the biggest issues facing clients, so we strive to innovate the way we go to market versus out-spending our competitors.
"We cannot wait to unleash connections thinking in our problem solving to give our clients the edge in delivering greater effectiveness and ROI.”
Bosilkovski welcomed the arrival of Miroforidis, whose 16-year career includes a wealth of integrated experience leading communications strategy and connections within full service agency models, including at Naked, Spark Foundry for Diageo, Dentsu’s The Story Lab, in-house at Airbnb as connections and media lead, and most recently as acting head of strategy at Havas Media.
"Working alongside our strategy team, Michelle brings a whole new dimension and energy to the way we will unlock effective brand solutions, connecting people and brands, in ways that are impossible to ignore,” he said.
Miroforidis said the agency's dedication to powering brands with a distinct Friday-like energy through the integration of brand, creative and connections thinking, immediately struck a chord with her.
"I can’t wait to join forces with the team to create a game-changing Connections product, providing clients with channel-agnostic strategies across the customer journey," she said.
Beyond the work, Miroforidis is devoted to advocating for more cultural diversity in leadership teams and developing aspiring industry professionals, including spending three years as a mentor with industry mentoring initiative The Trenches.
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