Isentia posted a full year loss of $34.3 million after booking $41 million in non-cash write-downs.
Revenue was down 1.7% to $122.47 million in a "challenging competitive environment".
The media montoring company's shares surged on the ASX. A short time ago, they were up 22.5% to $0.38.
CEO Ed Harrison, the former head of the Yahoo7 joint venture, says the underlying operating profit result of $23.1 million is in line with the earnings guidance given in August 2018.
“In FY19, we pointed the company in a different direction with the appointment of a new leadership team and the launch of a new strategy," he says.
"We realised significant operational efficiencies across the organisation through increased automation and the use of our Asia-Pacific network to optimise resource allocation.
"This ongoing shift from investment in operations to investment in technology continues to improve productivity, reduce costs and, most importantly, deliver higher quality services to our clients.
“While the Australian market remains competitive, we have restructured our account management function and established a dedicated business development team that is focused on new sales and competitive win-backs.
"We have also refreshed our go-to-market plan which includes a new website, new packages and rate card. This has resulted in growth in new clients and we continue to renew the majority of our contracts."
The 2019 numbers:
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.