Media monitoring company Isentia has appointed rising internal star Russ Horell as chief commercial officer.
He replaces Sean Smith who joined marketing, communications and printing group IVE as CEO Data-Driven Communications.
Horell was most recently Isentia's country manager in New Zealand and Queensland manager.
Horell says: “My experience in delivering value to clients across two countries as well as the numerous positions I have held within Sales and Account Management, mean that I am well equipped to deliver the direction that our teams need and the standards our clients expect. I wish Sean Smith all the best in his new role and thank him for his guidance over the years”.
Isentia CEO Ed Harrison says: "During his time as Country Manager, he has built a high performing, extremely engaged team in New Zealand which has delivered in terms of customer service as well as client acquisition and retention. The appointment highlights the depth of our management team and I know Russ will play an integral role as we continue to implement our transformation strategy”.
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