Nine's the Big Ideas Store is now open for its fifth year.
The event, Powered by Nine, runs for two weeks from today, with high-profile speakers, creative workshops, exclusive research and an immersive art gallery pop-up taking over the 22nd floor of Nine’s HQ in North Sydney.
Week one digs deep into topics such as whether consumers want brands to play the role of activist and agitate for social change in exclusive research for Nine; how brands can play a role in Australia reaching United Nations’ goals for sustainable development; are marketers prioritising innovation and the future like Metaverse at the expense of technology currently available to enhance effectiveness; and data collection with a conscience and whether ethical data is the industry’s next big challenge.
The week will wrap up with a session delving into how brands have evolved the influencer marketing journey.
Featuring panellists Roxy Jacenko and Sharyn Smith, founder of The Influencer Group, alongside Powered’s Anna Quinn and Jessica Parry, Buying Under the Influence, will explore the challenges and what the future holds for influencer marketing.
Week two will tackle the science of attention in advertising; how reality TV shows like Married at First Sight play a unique role in shaping culture; the dark arts of advertising; and two new exclusive pieces of research - a new insight study exploring the evolution of Australian families, while the second explores the trends and consumer shifts as brands plan for this Christmas.
The Big Ideas Store will culminate with The Great Debate, with two teams battling over one of the industry’s most perennial discussions: That the media plan is more important than the creative idea.
Liana Dubois, director of Powered: “The level of diversity in opinions and people speaking this year, and the broad church of
topics we’re covering excites me.
“Our two-week lineup will explore all these fields in detail, and really help brands navigate the changing face of popular culture.”
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