The travel category recorded its biggest audience number so far for 2024 in terms of content consumed, according to Ipsos iris data for June.
The largest audience increases month-on-month were tourist information, which jumped by 3.5% to nearly 7.5 million, and hotel, resort and home sharing, which increased by 3.1% to nearly 7.9 million.
The automotive category also reached its largest audience number this year at 12.2 million, up by 2% or 276,000 month-on-month.
Key sports events including the men’s T20 Cricket World Cup, rugby league State of Origin, and the Euro 2024 Football Championships, saw consumption of sports websites and apps increase by 3% (+383,000) in June.
Home and property also grew, up 3%, or 452,000, on last month’s figures.
The average time spent online for the month was up 8.3%, with Australians consuming 129 minutes more content on average than the previous month.
Ipsos iris, Australia’s digital audience measurement currency endorsed by IAB Australia, showed that overall, 21.4 million Australians aged 14+ used the internet in June, spending an average of 4.5 hours online per day, or almost 135 hours for the month.
Search engines were the most consumed website and app categories in June at 21.3 million, followed by social networking (21.3 million), technology (21.3 million), retail and commerce (21.1 million) and entertainment (21 million).
More than 20.7 million people used a news website or app in June, reaching 96.8% of online Australians aged 14+.
The chart below shows the News brands’ ranking during June 2024 by online audience size.
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