Australians spent more time online in July than any month to-date in 2024, according to Ipsos iris data.
Many online categories also notched up record audience numbers for 2024, including sport, games, events and attractions, the business and finance sectors, energy suppliers and social networking.
With the 2024 Paris Olympics the mainstay across major headlines, more than 20.8 million people used a news website or app in July, reaching 97% of online Australians aged 14+.
The chart below shows the News brands’ ranking during July 2024 by online audience size.
Ipsos iris, Australia’s digital audience measurement currency endorsed by IAB Australia, showed that overall, 21.4 million Australians aged 14+ used the internet in July, spending an average of 4.6 hours online per day, or almost 142 hours for the month – the most time so far in 2024.
Search engines was the most consumed category in July at 21.4 million, followed by social networking and technology (21.3 million respectively), retail and commerce (21.1 million) and entertainment (21 million).
The Paris Olympics, along with the deciding clash of the State of Origin and the annual Wimbledon tennis contest, significantly boosted online sports content consumption, with the sports category up 7% on June figures.
The business and finance sectors, along with energy suppliers, and government and NGOs, also recorded their biggest audience numbers for the year so far, reaching 20.4 million and 20.7 million for the month driven by end-of-financial-year activities.
Changes to electricity prices, introduced nationwide on July 1, contributed to the largest audience this year for the energy suppliers category (a record 9.7 million audience in July) with time spent increasing 18% year on year.
The technology category also saw a 16% increase in average time spent per person in July, up on average 40 minutes on the previous month; the average person spent 294 minutes browsing the category.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.