Most of the top 10 online retail brands grew audience year in May.
The biggest jump was for Chinese ecommerce shopping site Temu, increasing its audience by 39.7%, according to Ipsos iris, Australia’s digital audience measurement currency endorsed by IAB Australia.
This was followed by Coles Group, up 18.8%, and Flybuys, up 11%.
Just one year after its launch in Australia, Temu has more than 11 million Australians using its app or website and is the fourth largest online retail brand in the country. Almost 21.1 million Australians aged 14+ used a retail or commerce website or app in May.
Restaurants and pubs websites and apps also saw their biggest audiences for 2024 in May, to more than 5.9 million people, up 5.8% on April.
While Federal and State Governments’ Budget news dominated the headlines in May, other breaking news events locally and globally – from entertainment to natural phenomena - saw more than 20.7 million people used a news website or app in May, reaching 96.7% of online Australians aged 14+.
The chart below shows the News brands’ ranking during May 2024 by online audience size.
Overall, 21.5 million Australians aged 14+ used the internet in May and spent on average 4.5 hours per day, or almost 137 hours for the month, online.
The most consumed website and app categories in February were search engines (21.4 million), social networking (21.3 million), technology (21.3 million), retail and commerce (21.1 million) and entertainment (21.1 million).
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