20.2 million people used a news website or app in the last month, with time spent engaging with online news content increasing by 1.2% to almost six hours per month, according to Ipsos iris, Australia’s digital audience measurement currency endorsed by the IAB Australia.
The rise in the numbers for April was fuelled by major news events such as the arrest of former US President Donald Trump, the death of comedian Barry Humphries, the wedding of radio personality Kyle Sandilands, the lead up to the Coronation and the Federal Budget, and sports events such as the Autumn racing carnival and the AFL and NRL seasons.
News.com.au held the top spot for the fourth consecutive month, delivering an audience of 12.877 million and reaching six in 10 online Australians with average time spent on the site per person of 29:55 minutes.
Oliver Murray, news.com.au editor, said the news.com.au team is proud to be the number one news site for every month since Ipsos iris started tracking numbers.
"We saw a 17% month-on-month increase in our sports audience to become the number one sports brand, driven by our NRL and AFL coverage. Australians also turned to us for travel news, reaching an audience of 2.541 million and leading the travel news category," said Murray.
The chart below shows the News brands’ ranking during April 2023 by online audience size.
The News category includes audience and time spent online on both general news and broader news content including weather, sport, lifestyle, entertainment, and business news.
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