Ipsos iris - News brands’ ranking by online audience size - January 2025

By AdNews | 24 February 2025
 
Credit: Roman Kraft via Unsplash

ABC News topped of the league table of news brands’ by online audience size for January 2025, according to the the latest Ipsos iris data, endorsed by IAB Australia. 

Major news events such as the Australian Open, Donald Trump and the California wildfires fuel audiences. 

More than 20.9 million people used a news website or app in January, reaching 97.5% of online Australians aged 14+. The news audience online increased by 1.1% from December 2024 and 3.1% for the same time last year.

Australians spent more than five hours per month in January consuming news content online.

The rankings:

ipsos jan 2025 news sites

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