Photo by Robert Bye on Unsplash.
There has been a 2% month on month increase in online audiences, or 292,000 Australians aged 14+, in the Events and Attractions category, to reach an audience of 13.9 million, according to October data from Ipsos iris.
This represents an 11% year on year increase.
This increase was predominantly driven by the Music Events sub-category, which jumped by 30%, or 650,000 more visitors month on month, as Oasis, Laneway and Knotfest tickets all went on sale.
The increases were driven by people aged 14 to 24, with a huge 97% month on month, or 348,000, jump in online audiences.
The 40 to 54 ‘Oasis generation’ swelled by 28%, or an additional 162,000 people, month on month in the category.
A range of conferences also saw the Business Expos and Conferences sub-category rise by 29%, or 57,000 people, month on month to reach an audience of 255,000.
Ipsos iris reported a number of increases in other categories, including a 11%, or 967,000, online audience rise in the Energy and Utilities category year on year.
The Homes & Property category, buoyed by the Spring selling season, rose by 8%, or 1 million year on year.
The Social Networking and Finance categories hit record audiences in October, at 21.4 million and 20.7 million – the highest since the launch of Ipsos iris in January 2023.
The Automotive category hit a peak for time spent online per person, up 8% to 21.21 minutes on average, while Health also peaked at 60.27 minutes on average, up by 20%, in October – and both the highest since Ipsos iris’s launch.
Ipsos iris showed that more than 21.4 million Australians aged 14+ used the internet in October and spent on average 4.6 hours per day, or almost 141 hours for the month, online.
The most consumed website and app categories in September were social networking (21.4 million), search engines (21.3 million), technology (21.3 million), retail and commerce (21.1 million) and entertainment (21 million).
The chart below shows the News brands’ ranking during October 2024 by online audience size.
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