BBC News is the number one international online news brand accessed daily in Australia, according to data from Ipsos.
Ipsos Affluent Survey APAC H1 2022 also showed BBC News coming out on top as the international online news brand accessed daily in Australia among:
- High Income Earners
- Business Decision Makers
- Finance Decision Makers
- Business Opinion Leaders
- High Net Worth Individuals
The BBC performed highly among those interested in both travel and sustainability, being announced as the number one international online news brand among first class flyers, high spenders on international leisure trips and sustainability and environmental enthusiasts.
Jamie Chambers, VP of ANZ for BBC Studios said: “This is a fantastic result for BBC News’ digital platforms, and demonstrates again the value BBC News offers advertisers looking to reach high value, hard-to-reach audiences in Australia.
"The newly published Reuters Digital News Report 2022 shows the declining trust and challenges facing many domestic news publishers in Australia, while BBC News’ focus on impartial and accurate journalism has seen our brand reinforce its market leading position amongst local commercial news organisation."
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