Market research and polling company Ipsos has acquired the insights business of Big Village Australia, covering public sector market research, employee research and customer experience.
Commercial details haven't been released.
Big Village Australia (formerly ENGINE Australia), a local arm of a global advertising, technology and data company, went into administration in January this year. It was reported to have 70 staff.
Records at corporate regulator ASIC show Big Village came out of administration last month.
The acquisition deal sees 20 permanent staff and 120 professionally trained interviewers join Ipsos.
Ipsos says the acquisition enhances its position in the Australian market and strengthens its capabilities in the government and social sectors as well as customer and employee experience. It also contributes to Ipsos’ 2025 growth plan, strengthening the global public affairs business.
Big Village Australia teams also service multinational clients in the professional services and IT sectors on customer experience metrics as well as conducting extensive programs providing employee experience assessment and advisory services across government and commercial clients.
“The acquisition is at the heart of our ambition to grow in public sector research and develop our Australian business to be the largest best-in-class market research agency,” Ben Page, Ipsos CEO, said.
"Big Village Australia brings some more great people to Ipsos and further expands our reach in Australia, we’re delighted to be able to make this acquisition."
Ipsos ANZ CEO, Simon Wake, said the acquisition will help grow Ipsos’ operational expertise in the Australian market with highly complementary skillsets in data collection, government, social and customer experience research and important new expertise in employee experience.
Wendy McInnes, Big Village Australia director of insights, says the team is thrilled to become part of Ipsos.
"Not only are our skillsets complementary, at the heart, so are our values of putting our clients and our people first," she says.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.