iProspect, a dentsu company, has promoted Nicola Barnes to head of investment.
She has been with iProspect for nearly four years, first as group investment director for NSW before adding Victoria to her remit nearly two years ago.
Barnes has previously worked for sister agency Carat as investment director and has also worked in media agencies in London.
She brings experience working in both Sydney and Melbourne, with local media relationships in both states. In her new role, she will lead the investment team nationally for iProspect.
iProspect National managing director Marcelle Gomez said Barnes has been an incredible force within the business, driving our investment product and broader agency initiatives.
“She is a huge asset to the team, part of our cultural fabric, and is well-loved and respected by our media partners,” she said.
“I am so proud that Nicola is a part of our team, and I am excited to see how she continues to deliver investment outcomes that deliver accelerated growth for our clients.”
Barnes said she is excited to step into this role and support Chella and Ken in driving the business forward.
“Investment has been a passion of mine throughout my career, and I am so grateful for this opportunity to lead our investment strategy while navigating all the changes to trading that lie ahead,” she said
"This year has been outstanding for iPro, highlighted by new client wins and award-worthy work that truly showcases our team's talent. I'm proud to be part of such a high-achieving agency and can't wait to accomplish even more together.”
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